Search doesn't only live on Google anymore. When someone asks ChatGPT, Perplexity, or Gemini "who's the best [service] near me," there's an answer — and for most local businesses, they're not in it. Their competitor is.

TryNobu exists to fix that. We help local businesses — lawyers, med spas, dentists, and beyond — get found in AI-generated answers as well as traditional search, without hiring an agency or figuring out AI search on their own.

We started in 2024, watching AI search go from novelty to habit. Within a year, "ask ChatGPT" had quietly become how a lot of people find a local business — and almost no SEO tooling had caught up to that shift. Most tools were still optimizing purely for Google, treating AI visibility as an afterthought if they addressed it at all.

We got obsessed with the opposite question: what makes AI systems trust a page enough to recommend it? Not just what ranks — what gets cited. That meant going deeper than keyword optimization: understanding how AI crawlers read a site, what structured content they reward, and how to get real, crawlable content published directly into a business's own website rather than hidden behind a script tag no bot will ever read.

That work became TryNobu — a platform that researches, writes, and publishes content built to be found by both search engines and AI models, with a dashboard that shows the results in plain numbers: clicks, impressions, and position over time.

We're a small, remote, deliberately lean team — the kind of team that ships product and picks up the phone. We'd rather stay close to the businesses we work with than scale into a support queue. If you email us, a person who actually works on TryNobu reads it.

We're backed by a simple promise: if TryNobu doesn't work for your business in the first 30 days, you get a full refund. No hard sell, no lock-in.